About Me

Arfa Ajaz is a Lahore, Pakistan-based young designer, digital artist, and founder of Dahanna Jewels, a contemporary startup studio handcrafting jewelry as vessels of identity, memory, and story, including bespoke and custom-made pieces.

Shaped by faith and personal health challenges, her practice finds strength in owning one's story and beauty in every chapter. Each piece is hand-formed, exploring sustainability, material sensitivity, and the intimate relationship between body, adornment, and self-expression.

A BNU alumna with a B.Des. in Textile, Fashion & Accessories Design (Jewelry & Accessories, 2021). Her work has been featured by Profile Pakistan and exhibited at Columbia University's Center for Justice, New York, for the Seeding Justice Poster Exhibition. Her contributions have been designed for sustainability and recognized by ECOGEN. Her professional experience includes merchandising at Sapphire Retail Limited, design at Taali.ae, and product management, digital experience, and e-commerce roles with Braxton Kicks, Little Kicks, and Jahanara Jewels.

Beyond design, I am a dreamer and animal lover. Guided by storytelling and craft, she creates for those who cherish meaningful details, with Joe as a daily companion and studio muse, whose playful spirit inspires joy in everyday life, and to approach creativity with curiosity and warmth. Handcrafted with heart in Lahore, her work is detail-focused, healing, and love within the simplest things. Thank you for being part of my journey and allowing me to be a small part of yours.

With love,

Arfa Ajaz ~ Dahanna Jewels

Handcrafting jewelry as vessels of identity, memory, and story ✨️ For the girl, who treasures little details. ● Personal ● Bespoke ● Joe - approved 🐈🐾✨️📿💎